Pay Per Click Marketing Campaigns (PPC)
Pay Per Click (PPC) is an advertising model used on search engines where adverisers pay when a user clicks on an advert to visit the advertiser's website. Advertisers bid on keywords that they think their target market will enter as search terms when they are searching for products and services.
On Google, it is common to find sponsored adverts at the top or right of the main search engine results page. These are adverts placed by Google for the purpose of pay per click. The position of the adverts depend on various factors: keyword popularity, search criteria, keyword bidding, for example.
Each advert will have an advertising budget, which must be pre-paid. You can specify a daily limit for click-throughs, so for example, you may have a £25 budget and set a limit of £5 per day. Each keyword or phrase will have a value determined by Google and this value will be deducted each time a user clicks the advert and is sent to your website. Once your daily budget has been used, your adverts will no longer appear until the following day. If your campaign falls below budget your campaign will continue until it has been used, or you can choose to increase bids on your keywords.
For more information about pay per click marketing campaigns, please contact us with your questions and we'll try to answer them the best we can.
Please contact us today with your requirements and we will come back to you with a competitive quote within 24 hours.
All fees include the marketing budget, plus a management fee, which must be paid in full before your marketing campaign begins.
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